Mandatum Life Trader – TRADERACE
Art Direction, Key visuals
Trader is a trading platform offered by Mandatum Life. Built on Saxo Banks award winning technology, it offers a wide range of markets and instruments to operate with. Mandatum's fall 2019 campaign starred Jens Kyllönen, a WPT bracelet winner (poker) and investor. The task was to build buzz around the new platform and the TRADERACE stunt, where the influencers were given 10k to invest and write content about their decisions.
The visual concept for the campaign stemmed from the thought, that "numbers are the base for all things known to human". Key visuals were produced w/ glitch artist Yuri Zalevski, who's algorithm gave the original portraits a distinguished and recognizable treatment.
Client — Mandatum Life
Year of production — 2019
Agency – hasan&partners
Copywriter – Riikka Rechardt
Producer (agency) – Marc Stevenson
Production company / Director (film) – TIISTAI & Anton Tammi
Photography – Mikko Rasila
Processing algorithm – Yuri Zalevski
